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Full Description
The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.
Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits.
Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available.
Online supporting resources include lecture slides that align with each chapter.
Contents
Chapter - 01: Introduction;
Chapter - 02: Why emerging markets are the place to be;
Chapter - 03: The time horizon;
Chapter - 04: What is the challenge from emerging markets?;
Chapter - 05: Competing in emerging markets;
Chapter - 06: Competitive strategies of firms in China: MNEs, SOEs and private firms;
Chapter - 07: Emerging market MNEs competing in industrial countries and globally;
Chapter - 08: Innovation is key;
Chapter - 09: Large, small, family-owned and state-owned companies from emerging markets;
Chapter - 10: Conclusions
