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Full Description
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.
Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.
Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:
- Develop a tailored channel strategy aligned to business goals and culture
- Build and present a compelling business case to secure leadership buy-in
- Apply frameworks to select, integrate and optimize digital tools effectively
- Implement content plans that sustain engagement and talent retention
- Measure, analyze and refine for continuous improvement and ROI
With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.
Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI
Contents
Chapter - 00: Introduction;
Section - ONE: Discover;
Chapter - 01: Discovery - identifying your communication needs and barriers;
Chapter - 02: Platforms - Choosing the digital communications architecture that's right for your organization;
Chapter - 03: Building the business case - understanding the costs, benefits and value of digital channels and programmes for communications;
Section - TWO: Develop;
Chapter - 04: Publishing - the role of the intranet in digital communications;
Chapter - 05: Distribution - ensuring messages reach the right people, at the right time;
Chapter - 06: Processes - digital workplace governance for effective long-term management;
Chapter - 07: People - Building capability for digital communications;
Section - THREE: Deliver;
Chapter - 08: Content - best practices for development and publishing;
Chapter - 09: Communities - The benefits and challenges of enterprise social tools;
Chapter - 10: Launching Channels - how to successfully launch new platforms or features;
Chapter - 11: Measurement and management;
Section - FOUR: Future;
Chapter - 12: What's next for internal communications?
