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Full Description
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.
Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.
Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:
- Develop a tailored channel strategy aligned to business goals and culture
- Build and present a compelling business case to secure leadership buy-in
- Apply frameworks to select, integrate and optimize digital tools effectively
- Implement content plans that sustain engagement and talent retention
- Measure, analyze and refine for continuous improvement and ROI
With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.
Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI
Contents
Chapter - 00: Introduction: Communications in the Digital Workplace
Section - ONE: Discover
Chapter - 01: Start with Discovery: Identifying Communication Needs and Barriers to Effectiveness
Chapter - 02: Building the Business Case: Understanding the Costs, Benefits and Value of Digital Channels and Programmes for Communications
Section - TWO: Develop
Chapter - 03: Platforms: Choosing the Digital Communications Architecture That's Right for Your Organisation
Chapter - 04: Publishing: The Role of the Intranet in Digital Communications
Chapter - 05: Distribution: Best Practices for Ensuring Messages Reach the Right People, at the Right Time
Chapter - 06: Processes: Digital Workplace Governance for Effective Long-Term Management
Chapter - 07: People: Building Capability for Digital Communications
Section - THREE: Deliver
Chapter - 08: Content: Best Practices for Development and Publishing
Chapter - 09: Communities: The Benefits and Challenges of Enterprise Social Tools
Chapter - 10: Launching Channels: How to Successfully Launch New Platforms, Features or Campaigns
Chapter - 11: Measurement and Management
Section - FOUR: Maintaining your Digital Workplace
Chapter - 12: What's Next for Internal Communications?
