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Full Description
Looking to create marketing plans that truly connect with your customers?
The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.
You'll learn how to:
- Build marketing strategies based on genuine customer connections
- Understand key concepts like loyalty, advocacy and consumer psychology
- Know your essentials for creating adaptable, purpose-driven marketing plans
- Develop clear metrics to measure your marketing success and growth
This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.
Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success
Contents
Chapter - 00: Introduction;
Chapter - 01: The evolution of marketing strategies;
Chapter - 02: Building relationships - the core of marketing;
Chapter - 03: Trust - the currency of modern marketing;
Chapter - 04: Building a marketing plan - a practical guide;
Chapter - 05: Identifying customer pain points;
Chapter - 06: Creating brand awareness through belonging;
Chapter - 07: Building emotional connections through personalization;
Chapter - 08: Turning trust into conversions with surprise and delight;
Chapter - 09: Retaining loyal customers through feedback;
Chapter - 10: Empowering advocates through shared rituals;
Chapter - 11: Experimentation - how testing drives results;
Chapter - 12: Measuring success and adapting to change;
Chapter - 13: Conclusion - better marketing for marketers;
