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Full Description
Build your chiropractic practice with proven self-promotion strategies
Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices and you'll learn exactly what you need to do to make your marketing efforts more effective.
In any service business, it's essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you're never short on the patients you want.
Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.
Understand your unique value proposition and brand and learn how to talk about it
Create a likeable social media presence and a website that brings people in the door
Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
Discover how the principles of sales and pricing apply to building your chiropractic practice
Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.
Contents
Michael's Note ix
Foreword xiii
Preface xvii
Acknowledgments xxi
Module One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 15
Chapter 3 Develop a Personal Brand 30
Chapter 4 How to Talk About What You Do 45
Module Two Building Trust and Credibility 57
Chapter 5 Becoming a Likeable Expert in Your Field 59
Chapter 6 The Book Yourself Solid Sales Cycle Process 72
Chapter 7 The Book Yourself Solid Keep- in- Touch Strategy 92
Chapter 8 The Power of Information Products 104
Module Three Simple Selling and Perfect Pricing 121
Chapter 9 Perfect Pricing 123
Chapter 10 Super Simple Selling 137
Module Four The Book Yourself Solid Six Core Self-Promotion Strategies 147
Chapter 11 The Book Yourself Solid Networking Strategy 151
Chapter 12 The Book Yourself Solid Direct Outreach Strategy 172
Chapter 13 The Book Yourself Solid Referral Strategy 194
Chapter 14 The Book Yourself Solid Speaking Strategy 204
Chapter 15 The Book Yourself Solid Writing Strategy 229
Chapter 16 The Book Yourself Solid Web Strategy 247
Part 1: Designing Your Website 249
Part 2: Getting Visitors to Your Website 260
Part 3: Building Your Social Media Platform 271
Final Thoughts 281
References 285
Ready to Be Fully Booked? 287
About the Authors 289
Index 291
