The transformation of China from a major site for clothing manufacture to an intensely fashion consuming society has been widely documented. Less has been written about the making of Chinese fashion. In Fashion in Multiple Chinas, expert authors explore how a multitude of Chinese fashions operate across the widespread, fragmented and diffused Chinese diaspora. They challenge the idea of Chinese nationalism as 'one nation', as well as of China as a single reality, revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. Chapters cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.
IntroductionSection I: PRC Chinese Fashion Industry1. Textiles and Apparel in the Mao years: Uniformity, Variety, and the Limits of Autarchy - Antonia Finnane & Peidong Sun2. Local Productions, Global Connections: Making Fashion in China - Jianhau Zhao3. Designed in China: Multiple Approaches to Fashion and Retail - Juanjuan Wu, Yue Hu, Lei Xu & Marilyn R. Delong4. 'Creative Economy' in China: A Case Study of Shanghai's Fashion Industries - Xin GuSection II: Fashion in other Chinas5. Does Fashion Identity Matter? The Cases of Hong Kong and Taiwan - Wessie Ling6. Multiple Cosplay: Raiding the Dressing Up Box across Hong Kong and China - Anne Pierson-Smith7. Hybrid Fashion: A Study of Singapore's Cosmopolitan Identity from the 1950s to the Present - May Khuen Chung Section III: Chinese Fashion and the West8. Romeo Gigli Reborn in China? - Simona Segre-Reinach9. Chinese Fashion Designers: Becoming International - Hazel ClarkBibliographyIndex