Full Description
Winner of the John G. Cawelti Award for Best Textbook / Primer
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out — or was it just the cleanest outfit available?
We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter — not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression.
Key topics:
- Advertising, Branding and Fashion Retail
- Clothing, Art and Cultural Significance
- Clothing as Group and Cultural Norms
- Clothing, Identity and Interpersonal Communication
- Fashion News and Tastemaking
- Fashion, Social Media and Influencers
- Meaning within the Fashion System
- On-screen Clothing
Contents
Preface
1. Communicating Fashion
2. Clothing as Intra- and Interpersonal Communication
3. Clothing Dynamics in Groups and Cultures
4. Fashion: Systems, Meaning and Time
5. Clothing, News and Tastemaking
6. Clothing on Film and Television
7. Ads, Brands and Retail Considerations
8. Digital Communication, Social Media and Mediatization
9. Fashion, Clothing and/as Art
Endnotes
References
