Principles of Business （9TH）

Dlabay, Les R./ Burrow, James L./ Kleindl, Brad A.

South-Western Pub（2016/01発売）

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製本 Hardcover:ハードカバー版／ページ数 598 p.
言語 ENG
商品コード 9781305653030
DDC分類 650

Full Description

PRINCIPLES OF BUSINESS, Ninth Edition, provides complete instruction in business concepts and skills students need in today's competitive environment. This market-leading introductory business text offers extensive coverage in major business concepts, such as finance, marketing, operations, and management. Students gain valuable information and skills for the workplace, as well as preparation for success in competitive events, such as DECA, FBLA, and BPA.

Unit I1. Economic Decisions and Systems.2. Economic Activity.3. Business in the Global Economy.4. Social Responsibility of business and Government.Unit II: BUSINESS ORGANIZATION AND MANAGEMENT.5. Business Organization.6. Entrepreneurship and Small Business Management.7. Management and Leadership.8. Human Resources, Culture, and Diversity.9. Career Planning and Development.Unit III: BUSINESS OPERATIONS AND TECHNOLOGY.10. Marketing.11. Business and Technology.12. Financial Management.13. Production and Business Operations.14. Risk Management.Unit IV: PERSONAL FINANCIAL MANAGEMENT.15. Consumers in the Global Economy.16. Money Management and Financial Planning.17. Banking and Financial Services.18. Consumer Credit.19. Savings and Investment Strategies.20. Insurance.