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Full Description
Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Contents
PART I1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision.PART II: ANALYZING MARKET OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Marketing Research.PART III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12. Services and Nonprofit Organization Marketing.PART IV: DISTRIBUTION DECISIONS.13. Supply Chain Management and Marketing Channels.14. Retailing.PART V: PROMOTION AND COMMUNICATION STRATEGIES.15. Marketing Comunications.16. Advertising, Public Relations and Sales Promotion.17. Personal Selling and Sales Management.18. Social Media and Marketing.PART VI: PRICING DECISIONS.19. Pricing Concepts.
