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Full Description
Do you struggle to explain your business or offering?
Do you need a pithy way to pitch your value to potential customers?
Are you looking for a simple yet comprehensive pitch template that will work for years to come?
You need How to Pitch (Almost) Anything. A simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value.
A proven method to make pitches and communications effective, clear, and concise from the start.
Use storytelling techniques to make your value clear to your audience, whatever the situation.
Learn simple rules for effective and compelling communications using the HELP framework.
Understand exactly what you need to execute to communicate with your audience today, so you're prepared for tomorrow.
Contents
Strategic Story Design and how to use this book
Part I: Story
What is a (good) Story?
Why is Story important?
The Hero & the Seven Basic Plot Structures
What Is Business Storytelling?
The Heroes Journey or Naw?
Part II: The Pocket Pitch
What is a value proposition statement?
Why should I care?
Introducing The Pocket Pitch: Your Key to Good Storytelling
You can help, support, or explore: Alternative words to use
Part III: Strategy
What's the point, and who's it for?
The Strategic Brand Brief: One document to rule them all
The Strategic Brand Brief for Institutions & Non-Profits: Mission & Values
Part IV: Design
H- How you Help
E- Empathy for Audience
L- Less Words
P- Proof for Credibility
Part V: One Step Further
The Story Statement Beyond the Pitch: Let the storytelling begin
Case Studies: Using the Pocket Pitch as a starting point to tell any story and H.E.L.P. to refine them.
Closing: A word on EMPATHY- the most important ingredient of all
Notes & Resources
Further Reading
