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Full Description
Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today's most successful small business ventures.
The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.
Contents
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
The Foundations of Entrepreneurship
Ethics and Social Responsibility: Doing the Right Thing
Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
Conducting a Feasibility Analysis and Designing a Business Model
Crafting a Business Plan and Building a Solid Strategic Plan
Forms of Business Ownership
Buying an Existing Business
Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
Building a Powerful Bootstrap Marketing Plan
E-Commerce: From Startup to Sales
Pricing and Credit Strategies
Creating a Successful Financial Plan
Managing Cash Flow
Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
Sources of Financing: Equity and Debt
Global Aspects of Entrepreneurship
Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases
