International Business: A Managerial Perspective, Global Edition + MyLab Management with Pearson eText (Package) （9TH）

Griffin, Ricky/ Pustay, Michael

Pearson Education Limited（2019/11発売）

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言語 ENG
商品コード 9781292313832
DDC分類 658.049

PART 1: THE WORLD'S MARKETPLACES

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

PART 2: THE INTERNATIONAL ENVIRONMENT

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations