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Full Description
Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
Contents
SECTION I THE WORLD OF RETAILING
1. Introduction to the World of Retailing
2. Types of Retailers
3. Digital Retailing
4. Multichannel and Omnichannel Retailing
5. Consumer Behavior
SECTION II RETAILING STRATEGY
6. Retail Market Strategy
7. Financial Strategy
8. Retail Locations
9. Retail Site Location
10. Information Systems and Supply Chain Management
11. Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
12. Managing the Merchandise Planning Process
13. Buying Merchandise
14. Retail Pricing
15. Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
16. Human Resources and Managing the Store
17. Store Layout, Design, and Visual Merchandising
18. Customer Service
