ISE Strategic Management: Text and Cases （9TH）

Dess, Gregory/ McNamara, Gerry/ Eisner, Alan

McGraw-Hill Education（2018/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 802 p.
言語 ENG
商品コード 9781260288353
DDC分類 658.4012

Full Description

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

Part 1 Strategic Analysis 1 Strategic Management: Creating Competitive Advantages 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages 3 Assessing the Internal Environment of the Firm 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Part 2 Strategic Formulation 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 6 Corporate-Level Strategy: Creating Value through Diversification 7 International Strategy: Creating Value in Global Markets 8 Entrepreneurial Strategy and Competitive Dynamics
Part 3 Strategic Implementation 9 Strategic Control and Corporate Governance 10 Creating Effective Organizational Designs 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12 Managing Innovation and Fostering Corporate Entrepreneurship