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Full Description
Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.
The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:
Social vs. cognitive processes of social influence: cooperation vs. antagonism
Majority and minority influence: a singular or a dual socio-psychological process?
Conversion vs appropriation of minority ideas
Different meta-theoretical considerations underlying social influence research
New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.
By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.
Contents
1. Introduction - Antonis Gardikiotis, Gerasimos Prodromitis, Stamos Papastamou 2. Conversion to active minorities: the chronicle of a successful theory and the uncertain result of a minority influence attempt - Stamos Papastamou, Antonis Gardikiotis, Gerasimos Prodromitis 3. The context/comparison model of majority and minority influence: different processes, different outcomes - William D. Crano 4. Multiple categorizations and minority influence: an integration of dissociation and self-categorization theories - Alain Quiamzade, Gabriel Mugny, Juan Manuel Falomir-Pichastor, Juan Antonio Pérez 5. Majority versus minority source status and persuasion: processes of primary and secondary cognition - Javier Horcajo, Pablo Briñol, Richard E. Petty 6. Attitude persistence to persuasive messages: as a function of numerical majority versus minority source status - Robin Martin, Miles Hewstone 7. Mind over matter: target states, not stimulus characteristics, determine information processing in minority influence - Deborah F. Hellmann, Nina Dickel, Gerd Bohner, Hans-Peter Erb 8. Influencing people's (negative) attitudes towards active minorities: the case of feminist movements - Fabrizio Butera, Jean-Pierre Vernet , Jorge Vala 9. A case for diversity in research on minority influence - Radmila Prislin, Marisa Crowder, Kristin Donnelly 10. Conclusions - Gerasimos Prodromitis, Stamos Papastamou, Antonis Gardikiotis
