Full Description
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website-designed to aid students and professors alike-that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it.KEY FEATURESFor students- a companion site that features research resources and links for further investigationFor instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor's Manual.Features a unique approach that covers media studies aspects with production and design tutorials.Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Contents
1 - IntroductionWhat is new and digital media?2 - Creativity in the Online EnvironmentParticipation with the online environment2.1 - Digital Environments and CommunitiesSocial media communities: the beginnings of FacebookTwitterHistory of the hashtag How is the hashtag used?YouTube The community of YouTubeTumblr WordPress User generated communities: RedditImage forums: 4Chan Gaming communities 2.2 - User Creative ExpressionWriting Photos VideoSound The creators Geeks and nerds Khan Academy 2.3 - Short form creativityInstagramVine Snapchat3 - Web LiteracyHow do webpages appear on my computer?Why your IP address mattersData we see and data we don'tFiles on the webData traveling around the world - the physical properties of the webData in many forms3.1 - Understanding Hypertext and a Lesson on Web CodeWhy is it important to understand web code?"It looks like an alien language!"Color and further customizationsThe cPanel and installing WordPressWordPress basicsWordPress attributesHTML5Becoming literate3.2 - Data, The Cloud, and Digital FilesCitizen journalism and the sharing publicCodecsThe CloudThe Internet of Things4 - Memes and Visual Online LanguagesWhat's a meme?I can haz memes?Visual languageThe languageThe meme environment4.1 - The Visual Meme on the Web and in Real LifeTechnology and access trendsTropes and classic memes updatedPranks as memesMemes in real life4.2 - The Memes of the Online WorldRemix memes Memes and sociocultural significanceMemes are culture5 - Viral VideosThe viral videoThe viral video recipe5.1 - Internet People and the History of the Viral VideoThe short history of the viral videoInternet people - the originals5.2 - What Makes a Video Go Viral?Get over itKONY 2012 - The thirty minute viral videoReselling deodorant through viralsViral hoaxes and successesVirality is You6 - Multimedia StorytellingThe ever-evolving multimedia storytelling environmentEarly digital storytellingThe Gap - 2000 - 2005Broadband video hostingThe new land of multimedia storytelling6.1 - New Narrative Programming in the Digital SpaceWriting the character of the webThe Beta PersonHow can you make webseries?6.2 - YouTube and PersonalitiesWho creates this content? The personalitiesWho are these vloggers? Tutorial vlogs and personalities Can vloggers make a living on YouTube?6.3 - The Remix CultureParticipating in creative waysRemix everythingRemix stylesSome pitfalls - How to remain trouble free?6.4 - The Business of Multimedia StorytellingThe digital platformWeb channelsIdentifying branded entertainment or sponsored contentHigh-end webseries Multichannel NetworksYouTube as network7 - The Online Personal BrandBecoming aware of your brand7.1 - Online IdentityUnderstanding the personal brandEmployers searching for your nameThe public youDiscovering who you already are in the online spaceDigital media personal reviewCreating your online brandWhat is your digital footprint?Social media managementConnecting with others in your brand7.2 - Creating Content and Understanding SEO (Search Engine Optimization)Creating content for your brand Creating a home page for your websiteCreating a blog for your websiteCreating a podcast for your websiteThe online resumeUsing LinkedIn for online brandingOptimizing your content Measuring your success7.3 - Using This Book to Your AdvantageHaving organized your digital footprintThink first, post secondSkipping the line8 - ConclusionAlways be creating
