Full Description
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniquesTypographyCompositingCinematographyIncorporating 3D elementsMatte paintingConcept development, and much moreLessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work.Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Contents
**Table of Contents**Foreword by Justin ConePrefaceIntroduction:Motion DesignMotion & GraphicArt & DesignGraphic to MotionContrast Creates TensionVarying CompositionsDesign-Driven ProductionTypes of ProjectsWhat is Design for Motion?The Purpose of This BookChapter 1: Design for MotionBeautiful Motion Begins with Beautiful DesignBuilding on TraditionsA Brief History of Style FramesOther DisciplinesChapter 2: Style FramesWhat is a Style Frame?Visual Patterns o Stylistic Guides o Concept is KingDesign Like a ChampEnjoy the ProcessAuthor's Reflection - Style FramesA Moment in TimeChapter 3: Design BoardsWhat is a Design Board?The Importance of Style Frames & Design BoardsPromise to the ClientInsurance PolicyUsing Design BoardsGuiding ProductionsAuthor's Reflection - Design BoardsUnified Visual AestheticStorytellingFinishing TouchesProfessional Perspectives - Erin SarofskyChapter 4: Presentations & Pitches o Process Books & Pitch Books o Process BooksPitch BooksHow to Make Process & Pitch BooksProfessional Perspectives - Lauren HartstoneChapter 5: Developing ConceptsCreative BriefsWhat is a Creative Brief?Types of Creative BriefsThe Form of a Creative BriefThe Needs of a Creative BriefHow to Use a Creative BriefProfessional Perspectives - Carlo VegaGood Ideas are Hard WorkConcept DevelopmentWhat is Concept Development?Questions & AnswersDevelopmentProfessional Perspectives - Karin FongChapter 6: Process-to-OutcomeProcess-to-OutcomeAuthor's Reflection - Process-to-OutcomeProcessOutcomeValue of Process-to-OutcomeBe Comfortable with AmbiguityKnow Where You AreProfessional Perspectives - Lindsay DanielsChapter 7: The Inner-EyeThe Internal EditorFree WritingWhat is Free Writing?Looking InwardStream of ConsciousnessFree Writing & the Internal EditorHow to Free WriteBe BraveMaking DiscoveriesFree Writing is Personal & PrivateWord ListsWhat are Word Lists?Words are PowerfulSpectrums of MeaningHow to Make a Word ListMind MapsWhat are Mind Maps?Internal to ExternalMaking ConnectionsUsing Contrast & TensionHow to Make a Mind MapDOs & DON'Ts ListWhat is a DOs & DON'Ts List?Creative BordersIn Relation to Process-to-OutcomeThe Initial Shape of a ConceptInitial Shape of a ConceptBe Engaged in the ProcessTipping PointsChapter 8: The Outer-EyeMood BoardsWhat are Mood Boards?Internal and ExternalEfficiencyHow to Make a Mood BoardAuthor's Reflection - Mood BoardsProfessional Perspectives - Alan WilliamsWritten TreatmentsWhat are Written Treatments?Writing for DevelopmentNarrative StructureThe Shape of StoriesScriptsUsing Written Treatments & ScriptsProfessional Perspectives - Patrick ClairChapter 9: Image-MakingImage-making and Design for MotionCompositionHierarchy of Visual ImportancePositive Space & Negative SpaceSymmetry & AsymmetryMotionMethods & FormulasSea GlassProfessional Perspectives - Kylie MatulickValueThe Range of Intensity from Light to DarkValue & ColorWhy Value MattersMastering ValueValue & LineValue in NatureContrast for Image-MakingColorDepthSpatial PlanesDepth of FieldPerspectiveAtmospheric PerspectiveColor PerspectiveProfessional Perspectives - Danny YountChapter 10: Cinematic Conventions, Thumbnail Sketches, & Hand-drawn StoryboardsCinematic ConventionsBasic Shots and Camera Angles for CinematographyCinematic Elements of Design BoardsThumbnail SketchesApproach & PracticeThumbnails for Style FramesPracticing Cinematic ConventionsHand-drawn StoryboardsWorking with StoryboardsStorytelling and ContinuityStoryboard UsageProfessional Perspectives - Robert RuganChapter 11: Creative Briefs - FundamentalsConcept Development ExercisePart 1Part 2Professional Perspectives - Chace HartmanChapter 12: Design EssentialsDesigner's ToolkitFinding & Making AssetsPrepping AssetsMark-Making ToolsSketchbooksComputersDigital BackupsCamerasWacoms & CintiqsScannersDigital LibraryAlternative ToolsProfessional Perspectives - Will HydeChapter 13: The Art of CompositingCompositingConcrete CompositingAbstract CompositingCore Principles & Skills of CompositingMattesFeatheringDuplicationBasic TransformationsRetouchingColor Correction & Color GradingHue, Saturation, & ValueBlendingCreative Brief - Compositing ExercisesConcrete CompositeAbstract CompositeChapter 14: 3D Software for DesignUsing 3D Software for DesignModelingMaterialsLighting3-Point Light SetupCameras in 3DRenderingMulti-Pass RenderingCompositing 3DChapter 15: Matte PaintingAnalog to DigitalMatte Painting for Motion DesignSketchingUnder PaintingAsset Creation & ModificationCompositing AssetsPerspectiveLightingColor Correction for Matte PaintingTextureWorking with 3DCreative Brief - Matte PaintingProcessProfessional Perspectives - Greg HermanChapter 16: Stylistic Creative Briefs for Portfolio DevelopmentStyleWhat is Style?Clearly DefinedRange of Visual StylesUsing the ExercisesAspect Ratio & SizeAlternative Aspect RatiosNumber of Style Frames for Design BoardsSchedule & DeadlinesProcess-to-OutcomeKeywords to Kick-Off Creative BriefsDeliverablesChapter 17: Type-Driven Design BoardHistory & CultureThe BasicsAnatomy of TypeCasting TypeIntegrating TypographyType TreatmentsCreative BriefProfessional Perspectives - Beat BaudenbacherChapter 18: Tactile Design BoardAnalog & DigitalTextureMaterialsTactile Design in MotionCreative BriefProfessional Perspectives - Lucas ZanottoChapter 19: Modern Design BoardSimplicity & ReductionNaive SensibilitiesVector ArtworkCreative BriefProfessional Perspectives - Bran Dougherty JohnsonChapter 20: Character-Driven Design BoardExaggeration of Essential QualitiesThe Process of Character DesignTranslating Character Design into MotionCreative BriefProfessional Perspectives - Daniel OeffingerChapter 21: Information-Graphic / Data Visualization Design BoardInformation-Graphics & Visual HierarchyVisual LanguageVisual MetaphorsCinema-GraphicAestheticUsageCreative BriefProfessional Perspectives - Bradley (GMUNK) MunkowitzChapter 22: Illustrative Design BoardAnalog & DigitalVarious StylesCreative BriefProfessional Perspectives - Matt SmithsonChapter 23: Finding InspirationLife Mood Board - Creative BriefAuthor's StoryProfessional Perspectives - Gentleman ScholarChapter 24: Looking Forward
