中国の酪農市場 The Chinese Dairy Market : Opportunities and Challenges (Routledge Studies in the Modern World Economy)

Gan, Quan

Routledge（2021/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 256 p.
• 言語 ENG
• 商品コード 9781138203761
• DDC分類 650

Full Description

This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand. The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.

Contents

1. History of Milk Products2. Global Dairy Market3. Milk Quality Crisis in China4. Chinese Dairy Companies5. Differentiation in Milk Products6. How Valuable An Organic Certificate Is?7. A1 versus A2: Case of A2 Milk8. Daigou9. E-Channels10. China's Two-Child Policy and Free Trade Agreements