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Full Description
Research Methodology: Techniques and Trends focuses on both undergraduate and post graduate courses; and it helps readers understand the basic concepts and the application of results directly to real life business, industry and research organizations.
Features:
Review questions are included at the end of each chapter, to test conceptual understanding of the subject and put theory into practice, which help in the understanding of key concepts and ideas.
In-depth coverage of concepts and techniques.
Tables and figures are presented to illustrate the concepts and techniques.
Provides students with essential guidance on how to carry out their own research projects.
Covers a wide range of research methods, approaches to research, and ways of carrying out analysis of data.
This is a textbook on research methodology for doctoral and post-doctoral programs; post graduate courses such as MSc, MBA, MCA, MS, etc., to name a few. Though the book is primarily addressed to students, it is equally useful to researchers and entrepreneurs as well.
Contents
1. Introduction to Research. 2. Research Process. 3. Research Design. 4. Measurement Concepts in Research. 5. Measurement of Attitude. 6. Sampling Design. 7. Secondary Data. 8. Survey Research. 9. Questionnaire. 10. Qualitative Research. 11. Experimentation. 12. Data Preparation and Preliminary Analysis. 13. Concepts of Hypothesis Testing. 14. Hypothesis Testing: Tests of Differences. 15. Correlation and Regression Analysis. 16. Multivariate Analysis. 17. Research Reports. 18. Ethics in Research. Index.
