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Full Description
This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.
This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.
Contents
PART I: GLOBAL POSSIBILITIES
1. International Trade
2. International Growth and Diversification
PART II: GLOBAL MARKETS
3. International Risk Analysis
4. Positioning Risk Analysis
5. Market Entry Decisions
6. International Markets
PART III: GLOBAL LOCATIONS
7. Import and Export
8. Foreign Direct Investment
9. International Value and Supply Chains
PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES
10. International Business Strategies
11. Global Strategic Alliances
12. Organisational Issues
PART V: GLOBAL REGULATION AND FINANCE
13. The International Regulatory Framework
14. International Accounting
15. International Finance
PART VI: GLOBAL MANAGEMENT OF PEOPLE
16. International Culture and Business
17. International Human Resource Management
18. Corporate Social Responsibility.
