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Full Description
Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.Key topics covered include:Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effectsRelating data to return on investment, financial values, and executive decision makingData sources including surveys, interviews, customer satisfaction, engagement, and operational dataVisualizing and presenting complex results
Contents
Overview Overview-1Chapter 1 1-1What Are Big Data and Analytics? 1-1Practice questions 1-13Chapter 2 2-1Big Data History-Big Data Sources and Characteristics 2-1Practice questions 2-22Chapter 3 3-1What Are the Trends in Big Data? 3-1Practice questions 3-9Chapter 4 4-1What Are the Strategy and Business Applications of Big Data? 4-1Practice questions 4-15Chapter 5 5-1Big Data Platforms and Operating Tools 5-1Practice questions 5-38Chapter 6 6-1Big Data End User and Accounting Tools 6-1Practice questions 6-27Chapter 7 7-1Examples of Big Data 7-1Practice questions 7-20Chapter 8 8-1Big Data in the Accounting Department 8-1Practice questions 8-15Chapter 9 9-1Ethics and Privacy With Big Data 9-1Practice questions 9-18Index Index 1Solutions Solutions 1Chapter 1 Solutions 1Chapter 2 Solutions 2Chapter 3 Solutions 5Chapter 4 Solutions 6Chapter 5 Solutions 8Chapter 6 Solutions 10Chapter 7 Solutions 12Chapter 8 Solutions 15Chapter 9 Solutions 16
