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Full Description
The bestselling guide to blogging updated and better than ever! Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more. Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere like technology changes in blogging software and social media it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger.
* Choose a blogging topic and platform * Use your blog to build your personal brand * Monetize your blog through advertising and sponsorships * Create content that easily integrates with social media Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!
Contents
Introduction 1 Part 1: Getting Started with Blogging 5 CHAPTER 1: Discovering Blog Basics 7 CHAPTER 2: Entering the Blogosphere 29 CHAPTER 3: Choosing and Hosting Blog Software 45 Part 2: Setting Up Your Blog 73 CHAPTER 4: Starting a Blogger Blog 75 CHAPTER 5: Starting a WordPress Blog 99 CHAPTER 6: Starting a Tumblr Blog 119 CHAPTER 7: Creating a Squarespace Blog 131 Part 3: Fitting In and Feeling Good 143 CHAPTER 8: Finding Your Niche 145 CHAPTER 9: Creating Great Content 159 CHAPTER 10: Building Community with Comments 173 CHAPTER 11: Blogging Anonymously 193 Part 4: Going Beyond Words 203 CHAPTER 12: Working with Photos 205 CHAPTER 13: Starting a Podcast 221 CHAPTER 14: Diving into Vlogging 241 CHAPTER 15: Leveraging Community with Forums 249 Part 5: Marketing and Promoting Your Blog 259 CHAPTER 16: Making Your Blog Easy to Find 261 CHAPTER 17: Getting to Know Social Networking 271 CHAPTER 18: Joining the Big Four Social Networks 283 CHAPTER 19: Measuring Blog Presence 301 Part 6: Getting Business-y with It 315 CHAPTER 20: Making Mad Mad Money 317 CHAPTER 21: Blogging for Companies 333 Part 7: The Part of Tens 349 CHAPTER 22: Ten Ways to Grow Community 351 CHAPTER 23: Ten Things All Bloggers Should Do 359 Index 367
