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Full Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource
Running a small business is a fun and rewarding experience. It's even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.
In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company's next marketing campaign. But don't worry—with Dummies, it's all about learning made easy.
You'll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you'll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.
In this book, you will:
Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals
Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing
Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix
Evolve past gut instincts and measure your results with hard data and reliable metrics
Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It's a must-read for any small business owner trying to grow their company.
Contents
Introduction 1
Book 1: Setting Up Your Marketing Foundation 5
Chapter 1: Framing the Marketing Process 7
Chapter 2: Defining Your Customers 17
Chapter 3: Sizing Up the Market 49
Chapter 4: Setting Your Goals 61
Book 2: Getting Started with Your Campaign 73
Chapter 1: Tech Tools to Have 75
Chapter 2: Making the Business Case for Social Media 105
Chapter 3: Plotting a Social Media Marketing Strategy 131
Chapter 4: Managing Your Cybersocial Campaign 157
Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179
Book 3: Content Is King: Content Marketing 235
Chapter 1: Growing Your Brand with Content 237
Chapter 2: Creating a Content Marketing Strategy 259
Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277
Book 4: Using Social Media 301
Chapter 1: Marketing and Communicating with Twitter 303
Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325
Chapter 3: It's All in Your Image: Instagram and Pinterest 349
Chapter 4: Marketing Yourself and Your Business with LinkedIn 373
Chapter 5: Being Prepared for What's Next 389
Book 5: Incorporating Traditional Marketing 415
Chapter 1: Creating Marketing Communications 417
Chapter 2: Generating and Placing Print and Outdoor Ads 435
Chapter 3: Broadcasting Your Message 455
Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469
Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487
Book 6: Measuring Results 505
Chapter 1: Delving into Data 507
Chapter 2: Comparing Metrics from Different Marketing Techniques 523
Chapter 3: Making Decisions by the Numbers 545
Index 559
