Full Description
A structured strategic management approach is what s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment. It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.
Contents
Preface vii Chapter 1 The Nature of Strategic Management 1 Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment 33 Chapter 3 Service Area Competitor Analysis 75 Chapter 4 Internal Environmental Analysis and Competitive Advantage 127 Chapter 5 Directional Strategies 165 Chapter 6 Developing Strategic Alternatives 205 Chapter 7 Evaluation of Alternatives and Strategic Choice 255 Chapter 8 Value-Adding Service Delivery Strategies 307 Chapter 9 Value-Adding Support Strategies 345 Chapter 10 Communicating the Strategy and Developing Action Plans 383 Appendix A Analyzing Strategic Health Care Cases 411 Appendix B Health Care Organization Accounting, Finance, and Performance Analysis 423 Appendix C Health Care Acronyms 443 Index 451
