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Full Description
Boone and Kurtz, Contemporary Business 15thEdition delivers solutions at the speed of business. Solutions designed to help you improve criticalthinking from the Boone and Kurtz Student Case Videos to theWeekly Updates news blog will get students thinking, talking,connecting and making decisions at the speed of business. Experience a textbook program that supports your goals tostimulate curiously, show relevance, promote creativity and preparestudents for what s ahead, in their academic and businesscareers.
Contents
PART 1 Business in a Global Environment 2 Chapter 1 The Changing Face of Business 2 Chapter 2 Business Ethics and Social Responsibility 30 Chapter 3 Economic Challenges Facing Contemporary Business 64 Chapter 4 Competing in World Markets 96 PART 2 Starting and Growing Your Business 132 Chapter 5 Forms of Business Ownership and Organization 132 Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168 PART 3 Management: Empowering People to Achieve Business 200 Chapter 7 Management, Leadership, and the Internal Organization 200 Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230 Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260 Chapter 10 Production and Operations Management 288 PART 4 Marketing Management 320 Chapter 11 Customer-Driven Marketing 320 Chapter 12 Product and Distribution Strategies 354 Chapter 13 Promotion and Pricing Strategies 390 PART 5 Managing Technology and Information 428 Chapter 14 Using Technology to Manage Information 428 PART 6 Managing Financial Resources 456 Chapter 15 Understanding Accounting and Financial Statements 456 Chapter 16 The Financial System 488 Chapter 17 Financial Management 520 Appendix A Business Law A-1 Appendix B Insurance and Risk Management A-18 Appendix C Personal Financial Planning A-30 Appendix D Developing a Business Plan A-43 Appendix E Careers in Contemporary Business A-52
