Full Description
Metaphor theory has shifted from asking whether metaphor is 'conceptual' or 'linguistic' to debating whether it is 'embodied' or 'discursive'. Although recent work in the social and cognitive sciences has yielded clear opportunities to resolve that dispute, the divide between discourse- and cognition-oriented approaches has remained. To unite the field, this book brings together leading metaphor researchers from a number of disciplines. It collects major arguments and presents a wide variety of empirical evidence, placing special emphasis on the embodiment and socio-cultural embeddedness of cognition, as well as the multi-modal and social-interactive nature of communication. It shows that metaphor theory can only profit from an approach that takes multiple perspectives into consideration and tries to account for findings yielded by multiple methodologies. By doing so, it works towards a dynamic, multi-dimensional, socio-cognitive model of metaphor that goes beyond what research traditions have separately achieved.
Contents
Preface and acknowledgements; 1. Embodiment and discourse Beate Hampe; Part I. Metaphor in Cognition: 2. Sources and targets in Primary Metaphor Theory Joseph E. Grady and Giorgio A. Ascoli; 3. The hierarchical structure of mental metaphors Daniel Casasanto; 4. Metaphorical directionality Yeshayahu Shen and Roy Porat; 5. Body-schema and body-image in metaphorical cognition Valentina Cuccio; 6. Primary metaphors are both cultural and embodied Bodo Winter and Teenie Matlock; Part II. More Than Metaphor: 7. Source actions ground metaphor via metonymy Irene Mittelberg and Gina Joue; 8. Metaphor and other cognitive operations in interaction Francisco J. Ruiz de Mendoza Ibañez; 9. On the role of embodied cognition in the understanding and use of metonymy Jeannette Littlemore; Part III. Metaphor in Discourse: 10. The cancer card Elena Semino and Zsófia Demjén; 11. Mappings and narrative in figurative communication Alice Deignan; 12. Contextual activation of story simulation in metaphor comprehension L. David Ritchie; 13. From image schema to metaphor in discourse Charles J. Forceville; 14. Doing metaphor Thomas W. Jensen; Part IV. Salient Metaphor: 15. Attention to metaphor Gerard J. Steen; 16. Waking Metaphors Cornelia Müller; Epilogue. The embodied and discourse views of metaphor Raymond W. Gibbs, Jr.
