Dynamic Growth of Chinese Firms in the Global Market : Challenges, Strategies and Implications

Tse, David K./ Hung, Kineta

Cambridge University Press（2020/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 236 p.
• 言語 ENG
• 商品コード 9781107060128
• DDC分類 338.88951

Full Description

How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China's firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.

Contents

1. Introduction; 2. China's Economic Rise and Global Footprints of Chinese Firms; 3. Globalisation of Chinese Firms Using Existing Paradigms; 4. Globalisation of Chinese Firms Using New Paradigms; 5. Challenges and Failures; 6. Product Images and Market Acceptance of Chinese-Made Products; 7. Corporate Social Responsibility; 8. Managing National Image; 9. China's Technological Competence, Trade Relations and Economic Co-operations; 10. Holistic Conclusion through a Futuristic Lens.