テレビと広告の未来 Beyond the Screen : The Future of Television and Advertising

テレビと広告の未来<br>Beyond the Screen : The Future of Television and Advertising

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テレビと広告の未来
Beyond the Screen : The Future of Television and Advertising

Aycock, Frank A.

ウェブストア価格 ¥40,296（本体¥36,633）
Routledge（2025/11発売）
外貨定価 US$ 180.00
ポイント 366pt

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製本 Hardcover:ハードカバー版／ページ数 208 p.
言語 ENG
商品コード 9781041037903
DDC分類 302.2345

Full Description

Written in an accessible style, this book explores the complex future of television, across its different industries, providing professional producers with key insights and pathways to adapt and prepare.

By exploring traditional media industries, and how they have come to make up today's streaming and broadcasting media world, the text provides a detailed discussion of the future of systems programming and television viewing. This includes a wide range of topics such as internet protocol television (IPTV), set-top boxes (STBs), ATSC 3.0, virtual reality (VR), holographic television and artificial intelligence (A.I.), as well as other cutting-edge technologies. Additionally, this book examines the future of content monetization by exploring the new and sometime controversial ways of advertising, product placement and search and promotion that will be required to be financially successful in this future television environment.

Beyond the Screen is an indispensable addition to the library of every television professional, academic, student, and television viewer who wants to know where this fascinating world of television is heading and what it will take to be successful within it.

Acknowledgements

Introduction: Where Have We Been, Where Are We Now, Where Are We Going?

PART I - THE FUTURE OF THE LINEAR MEDIA

Chapter 1: The Future of the Broadcast Industry

Chapter 2: The Future of the MVPD

PART II - THE FUTURE OF THE STREAMING MEDIA

Chapter 3: The Future of Television Delivery Systems

Chapter 4: The Future of Television Programming

Chapter 5: The Future of Television Viewing

Chapter 6: The Future of Cloud and A.I. Television

PART III - THE FUTURE OF TELEVISION MONETIZATION

Chapter 7: The Future of Television Advertising

Chapter 8: The Future of Product Placement

Chapter 9: The Future of Television Content Search & Promotion

Chapter 10: The Future of U.S. Television in the Global Television Market

PART IV - THE FUTURE OF TELEVISION IN THE MID-21ST CENTURY AND BEYOND

Chapter 11: Final Thoughts and Future Visions

Notes