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Full Description
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.
The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies.
This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.
Contents
Introduction 1. Eclectic Approach for Managing Turbulent Times: Reflections and Insights 2. A Comparative Analysis of Global Political Leadership across Nations Focusing on Crisis Management and Sustainability in the Era of Pandemic 3. Role of Bank Chatbots in Managing Business during Crisis: A Study of Customers' Perceptions of ICICI Bank and SBI Bank 4. Macro-environment Analysis for Strategic Choice: A Study of E-Commerce Start-Ups in India 5. Facilitators and Barriers to Online Grocery Shopping among Millennials during COVID-19 6. Antecedents and Outcomes of Status Consumption of Luxury Restaurants Post Covid-19 7. Impact of the Pandemic Crisis on the Pharmaceutical Sector in India: An Empirical Study of the ARDL Model 8. Managing Employee Well-Being during Covid-19 9. Employee Management in the Pandemic 10. Smart Supply Chain Management: The Role of Smart Technologies in the Global Food Industry 11. Impact of Covid-19 Crisis on Bank Performance: A Comparative Study of Zimbabwe and South Africa 12. Data Visualization Techniques and Predictive Modeling to Apprehend Black Swan Events 13. The Role of Marketing Innovation during the Global Crisis: An Overview of Companies in Indonesia on the COVID-19 Outbreak 14. Resilience during the COVID-19 Pandemic: The Alstom Bombardier Transportation Acquisition
