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Full Description
This book will sharpen the core decision-making skills of budding managers and entrepreneurs through the concepts, logic, and principles of microeconomics used in the book with suitable examples and cases from multiple industries from across the world. By placing strong emphasis on the fundamental theories, concepts, and their application in real-life business scenarios, the book presents chapters infused with relevant case-lets, snippets, and exercises. Written in simple and engaging conversational style, this book makes complex topics easily comprehensible to the readers who have virtually no background in economics.
This book will be useful to students, researchers, and teachers from the field of economics, applied economics, and business studies. Additionally, this book would also be an invaluable companion to aspiring business managers and corporate leaders.
Contents
1. Introduction- Management: A Decision-Making Skill 2. Forces of Demand and Supply: Price Mechanism at Work 3. Elasticity of Demand & Supply 4. Consumer Behaviour 5. Applications of Consumer Theory 6. Demand Forecasting 7. Production, Costs and Revenues 8. Profit Maximisation and Perfect Competition 9. Efficiency of Competitive Markets, and Corrective Measures 10. Monopoly 11. Monopolistic Competition and Oligopoly (with an Introduction to Game Theory) 12. Decision-Making under Uncertainty 13. Asset Markets and Portfolio Choice 14. Markets for Factors of Production 15. Going Global
