Full Description
This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today's European digital sphere. By considering new gender-based European trends and scenarios - for example, #metoo, gender ideology, and cultural backlash - the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe.
Bringing together research focused on online media representations of what it means to be and behave "like a man" in today's Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity.
This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies, European cultural studies, and sociology.
Contents
Chapter 1: Masculinities and the digital realm across Europe: exploring heterogeneity, diversity, and non-linearity
Chapter 2: Contemporary masculinities in Portuguese media: ruptures and permanence in Gillette's advertising
Chapter 3: (De)constructing masculinities in newsmagazines in the #MeToo era
Chapter 4: Construction of teenage masculinity in Spain through digital media consumption: video games, male YouTubers, sexist attitudes, and online communities
Chapter 5: Italian young people and masculinities in the social media
Chapter 6: "Men can't handle it": Portuguese youngsters reifying and contesting masculinities through online media
Chapter 7: Sport, Instagram, and Masculinities: Hybrid and hegemonic traits amongst hockey-playing men in Sweden
Chapter 8: To conquer and protect: Unpacking the Russian instrumentalization of gendered rhetoric in digital RT amidst the Russian-Ukraine war
Chapter 9: Whose rage is legible? Mediated misogyny and feminist politics of emotion
Chapter 10: New horizons for researching masculinities in the new media age
