Full Description
First published in 2012. The Communication Yearbook 15 focuses on cultural studies and the social production of maning in relation to mass media messages. Included are significant issues in persuasion, language and dominance and interpersonal communication.
Contents
Mass Entertainment, Audience Mediation, and Politics; 1: Mass Entertainment and Community: Toward a Culture-Centered Paradigm for Mass Communication Research; The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research; Some Good News-Bad News About a Culture-Centered Paradigm; 2: The Resourceful Reader: Interpreting Television Characters and Narratives; The Active Viewer and the Problem of Interpretation: Reconciling Traditional and Critical Research; At the Intersection of Messages and Receivers: Enriching Communication Theory; 3: Schema Theory and Measurement in Mass Communication Research: Theoretical and Methodological Issues in News Information Processing; A Broader and "Warmer" Approach to Schema Theory; 4: Insights into Soviet Life Provided by Soviet Movies: Political Actors and Their Ideologies in the 1970s and 1980s; Politics and Aesthetics in the Cinema of Postrevolutionary Societies; Mass Media Messages and Influence; 5: Encounters with the Television Image: Thirty Years of Encoding Research; Closer Encounters with Television: Incorporating the Medium; Cultural Studies and the Politics of Encoding Research; 6: A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising; Deception, Accountability, and Theoretical Refinement; Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research; 7: Bridging Theory and Praxis: Reexamining Public Health Communication; Bridging Theory "of" and Theory "for" Communication Campaigns: An Essay on Ideology and Public Policy; Risk Communication: An Emerging Area of Health Communication Research; 8: Public Issues and Argumentation Structures: An Approach to the Study of the Contents of Media Agenda-Setting; Public Issues, Agenda-Setting, and Argument: A Theoretical Perspective; The Mediacentric Agenda of Agenda-Setting Research: Eclipse of the Public Sphere; Interaction in the Social Context; 9: Dominance-Seeking Language Strategies: Please Eat the Floor, Dogbreath, or I'll Rip Your Lungs Out, Okay?; Thoughts About Floors Not Eaten, Lungs Ripped, and Breathless Dogs: Issues in Language and Dominance; Gender and Dominance; 10: Communication as the Interface Between Couples and Culture; Close Relationships in the Physical and Social World: Dialectical and Transactional Analyses; Communication, Intimacy, and the Course of Time; 11: The Politics of Common Sense: Articulation Theory and Critical Communication Studies; Communication, Postmodernism, and the Politics of Common Sense; The Politics of Articulation and Critical Communication Theory; The Person in Interaction; 12: Intrapersonal Communication: A Review and Critique; Theoretical Choices That Clarify the Present and Define the Future; Criteria for Evaluating Models of Intrapersonal Communication Processes
