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Full Description
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management.
The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives.
This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.
Contents
1. Stakeholder Engagement for a Sustainable Development of Business Models 2. The Contribution of Corporate Social Responsibility to Sustainability of Contemporary Businesses3. Customer Engagement: A Critical Review of the Literature 4. Stakeholder Engagement for Sustainable Entrepreneurial Marketing: Theoretical Synchronization and Empirical Insights 5. The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-related Marketing 6. Stakeholders in the Implementation of a Sustainable Marketing Strategy: A Comparative Analysis of Polish and Sri Lankan Markets 7. Corporate Financial Statement Fraud in Greece and Management Engagement to Promote Sustainable Development 8. The Role of Trust Among Stakeholders in Mergers and Acquisition 9. Stakeholder Effects on the Creation and Development of Alternative Food Networks: A Review of the Literature 10. Supply Chain Connectedness and Components of Environmental, Social and Economic Sustainability 11. Farmers' Proactive Behaviour: An Overview About Theoretical Bases and Factors Affecting Sustainability 12. Innovative Partnering: The Key for a Healthy Society 13. How Does Stakeholder Engagement Affect Business Model Sustainability?
