Full Description
Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Endorsed by OCR. This student book with digital edition covers all units for the redeveloped Cambridge National in Enterprise and Marketing, with an easy-to-follow visual layout and accessible language to stimulate students' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students
Contents
How to use this book; R067 Enterprise and marketing concepts ; TA1 Characteristics, risk and reward for enterprise ; TA2 Market research to target a specific customer ; TA3 What makes a product financially viable ; TA4 Creating a marketing mix to support a product ; TA5 Factors to consider when starting up and running an enterprise; R068 Design a business proposal ; TA1 Market research ; TA2 How to identify a customer profile ; TA3 Develop a product proposal ; TA4 Review whether a business proposal is financially viable ; TA5 Review the likely success of the business proposal ; R069 Market and pitch a business proposal ; TA1 Develop a brand identity to target a specific customer profile ; TA2 Create a promotional campaign for a brand and product ; TA3 Plan and pitch a proposal ; TA4 Review a brand proposal, promotional campaign and professional pitch ; Glossary; Index
