Customer Persuasion : How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win

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Customer Persuasion : How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win

Thomas, Chloe

ウェブストア価格 ¥3,969（本体¥3,609）
Kernu Publishing（2016/09発売）
外貨定価 US$ 19.99
ポイント 36pt

オンデマンド(OD/POD)版です。キャンセルは承れません。

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製本 Paperback:紙装版/ペーパーバック版／ページ数 252 p.
言語 ENG
商品コード 9780992661274
DDC分類 658.8

Full Description

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.In Customer Persuasion, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketingWhy unethical persuasion will kill your businessHow to work out which part of the business needs your attentionWhat website, marketing, customer service or product optimisation you need to do nextLots of simple ways to increase your conversation rateAnd 100s of ways to get more people to buy!Who this book is for: Business owners and managersMarketersEntrepreneursStartupsAnyone who wants more customersAdditional resources included in Customer Persuasion to help you get more customers: Business performance evaluation spreadsheetExtended profiles of key case study businessesLists of successful companies whose approach you can modelAccompanying Customer Persuasion workbookA checklist for each Stage of the modelOriginally published as "Customer Manipulation"