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Full Description
Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn't quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again.
The Botty Rules is the story of what happened next. How, after several false-starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with 'Botty Rules' -- the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy.
Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner The Botty Rules is probably the most useful--and entertaining--business book of the year...
Contents
Chapter 1: How It All Started
Chapter 2: I'm a Consultant
Chapter 3: My Mag Launch
Chapter 4: Sack the Clients...We've Got a Real Business Here
Chapter 5: thebestof Part I--We Have Lift-Off
Chapter 6: thebestof Part II--You Can Take a Horse to Water...
Chapter 7: Raring2Go!
Chapter 8: Have a Quickie
Chapter 9: My Little Wrapper
Chapter 10: Getting the Best Out of People
Chapter 11: thebestof Part III--Massive Growth
Chapter 12: Explosive Marketing
Chapter 13: Private Entrepreneur's Circle
Chapter 14: It Couldn't Be Done