Full Description
A comprehensive text and indispensable reference for all arts managers. This book delivers a broad, comprehensive wide-angle view of theatre and performing arts management, based on the premise that all the performing arts share the same core issues: producing or presenting artistically satisfying works in accord with their missions, finding and keeping an audience, providing for the financial and creative well-being of an organisation or production, and maintaining good personal and public relations. Beyond addressing management issues specific to legitimate theatre, the book also deals with broader issues that affect all of the performing arts: mission statements, legal organisation and structure, not-for-profit organisations, personnel, place of performance, budgeting, box office/ticketing, fundraising, marketing, public relations, advertising, and performance management. In this thorough, informed and informative updating of Stephen Langleys classic Theatre Management in America, Conte addresses the needs and concerns confronting 21st Century managers.
