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Full Description
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Contents
Introduction; Why Media, Why News; Basic Principles of Media Relations; Professional Relations; Basics of Media: Who They Are; Basics of Media: How They Work; Getting Started: A Media Plan; The First Steps: Research, Goals and Training; Approaching the Media: Media Drivers and the News Release ioi; Other Approaches to the Media; Do-it-Yourself Media; The Interview; Overview and Limitations; The Interview Continued: Questions and Answers; Evaluation and Revision; Special Media, Special Cases; Business Media; Government and Politics Entertainment Media; Sports Media; Crisis Communications Internet and the New Media; The Fine Art of Complaining About the Media; Emerging Trends in Media Relations; Towards a Greater Understanding of Media, Communications and Technology; Index.
