Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture)

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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture)

  • オンデマンド(OD/POD)版です。キャンセルは承れません。
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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 364 p.
  • 言語 ENG
  • 商品コード 9780820474656

Full Description

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.