基本説明
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest.
Full Description
Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced.
Cable Visions looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
Contents
Acknowledgments Introduction Part I Institutions and AudiencesIntroduction 1 The Moms 'n' Pops of CATV Megan Mullen2 A Taste of Class: Pay-TV and the Commodi?cation of Television in Postwar America John McMurria3 Cable's Digital Future Francois Bar and Jonathan Taplin4 If It's Not TV, What Is It? The Case of U.S.Subscription Television Amanda D. Lotz5 Where the Cable Ends Lisa ParksPart II ChannelsIntroduction 6 Discovery's Wild DiscoveryCynthia Chris7 Tunnel Vision and Food: A Political-Economic Analysis of Food NetworkCheri Ketchum8 Target Market Black: BET and the Branding of African America Beretta E. Smith-Shomade9 Monolingualism, Biculturalism, and Cable TVKatynka Z. Martinez10 Gay Programming, Gay PublicsAnthony Freitas11 The Nickelodeon BrandSarah Banet-WeiserPart III Cable ProgramsIntroduction 12 Cable Watching: HBO,The Sopranos, and Discourses of Distinction Dana Polan13 Bank Tellers and Flag Wavers: Cable News in the United States Toby Miller14 Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences Katherine Sender15 "I'm Rich, Bitch!!!"Christine Acham16 Worldwide Wrestling Entertainment's Global ReachEllen SeiterAbout the Contributors Index
