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Full Description
This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.
Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day.
In American Entrepreneur, you'll learn about how:
Eli Whitney changed the shape of the American business landscape;
the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan;
Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace;
and Warren Buffett's, Michael Milken's, and Martha Stewart's experience in the "New Economy" in the 1990s--and how that economy continues today.
It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America's entrepreneurs and how they created the economy we enjoy today.
Contents
CONTENTS
Preface, vii
1 Entrepreneurs: The Essence of Enterprise, 1
2 European Settlement and Business Enterprise in the New World, 23
3 Entrepreneurs in the New Nation: 1787-1840, 53
4 The Entrepreneurial Explosion: 1820-1850, 81
5 The Rise of Managers: 1850-1880, 114
6 Entrepreneurs in the Age of Upheaval: 1850-1880, 151
7 The Big Business Backlash: 1870-1920, 189
8 The Emergence of a Consumer Market: 1880-1920, 231
9 Deliverance and Despair: 1920-1939, 273
10 Business in War and Postwar America: 1940-1960, 311
11 Business's Winter of Discontent: 1960-1982, 346
12 Business in Renaissance: 1982-1989, 375
13 The New Economy: The 1990s, 408
14 Americans and the Global Market, 437
Epilogue: The Recession Returns, 461
Notes, 465
Index, 519
