２１世紀の出版文化と産業 The Culture and Commerce of Publishing in the 21st Century

２１世紀の出版文化と産業<br>The Culture and Commerce of Publishing in the 21st Century

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２１世紀の出版文化と産業
The Culture and Commerce of Publishing in the 21st Century

Greco, Albert N./ Rodríguez, Clara E./ Wharton, Robert M.

ウェブストア価格 ¥14,389（本体¥13,081）
Stanford University Press（2006/10発売）
外貨定価 US$ 80.00
ポイント 130pt

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製本 Hardcover:ハードカバー版／ページ数 277 p.／サイズ 87 tables
言語 ENG
商品コード 9780804750318
DDC分類 338.4707050973

基本説明

Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, this book examines the substantive issues, challenges, and problems confronting the diverse and in many ways fragile book publishing industry in the United States, and presents the definitive social and economic analysis of its current state and future trends.

Full Description

Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse, and in many ways fragile, book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the U.S. book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-first century.

The book begins by charting the changes in the book publishing industry between 1945 and 2005, then goes on to examine industry specifics, strategies being employed for domestic and global competitiveness, and the economics of publishing and the impact of technology. Through in-person interviews and a broad sampling of people from every sector of the industry it examine the demographic trends in play. The temperature of the current publishing culture is presented in a chapter titled "I'm Glad I'm Not An Author . . ." The book ends by looking forward, highlighting the trends likely to impact the growth of the industry in the future.

Throughout the book, the tables provided track the industry from 1945 until 2005, and give the reader a snapshot of the data year-by-year, and category by category: bestsellers, average book prices, U.S. bookstore sales, average sales by category, and the demographic breakdown of readers. It also provides forecasts for the coming years, both units and revenues, for 2005-2009. The thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.

THE CULTURE AND COMMERCE OF PUBLISHING IN THE 21ST CENTURY TABLE OF CONTENTS ALBERT N. GRECO PROFESSOR OF MARKETING FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION CLARA E. RODRIGUEZ PROFESSOR OF SOCIOLOGY FORDHAM UNIVERSITY GRADUATE SCHOOL OF ARTS AND SCIENCES ROBERT M. WHARTON PROFESSOR OF MANAGEMENT SYSTEMS FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Please contact: Albert N. Greco 183 South Queen Street Bergenfield, New Jersey 07621-2636 201-439-1839 angreco@aol.com FAX 201-384-7585 JANUARY 3, 2006 The Culture and Commerce of Publishing in the 21st Century TABLE OF CONTENTS TOC [2 typed page] INTRODUCTION [4 typed pages] PART I: GENERAL INTRODUCTION TO THE U.S. BOOK PUBLISHING INDUSTRY IN THE 21ST CENTURY Chapter 1: Changes in the Book Publishing Industry 1945-2005 [77 pages] Chapter 2: Commercial and Scholarly Book Publishing [99 typed pages] Chapter 3: Organizational Choice in the U.S. Book Publishing Industry: Strategies for Domestic and Global Competitiveness [61 typed pages] Chapter 4: The Economics of Publishing and the Impact of Technology on Book Publishing [91 typed pages] Part II: PEOPLE IN BOOK PUBLISHING Chapter 5: Changing Demographics, producers, and Consumers in Book Publishing [32 typed pages] Chapter 6: People in Book Publishing: "I'm Glad I'm Not An Author" [42 pages] Part III: CHALLENGES CONFRONTING THE BOOK PUBLISHING IN THE 21st CENTURY Chapter 7: The Major Challenges Confronting Book Publishers and Authors [34 typed pages] BIBLIOGRAPHY [66 typed pages] INDEX [TBA typed pages]