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The new updated edition of this popular text will make economics come alive for beginning students and non-economics majors. Designed specifically for survey courses, it combines a clear and concise presentation of basic micro- and macroeconomy theory with an abundance of contemporary applications. The author provides just enough theoretical tools to give students a grounding in the subject without duplicating the coverage offered in the next level Principles of Economics courses. Each chapter introduces specific economic theories, and demonstrates their applications through real-world examples that will resonate with students, such as I-Pods, Wal-Mart, Wendy's and Schwinn bicycles. This edition includes all-new global coverage, and shows students how economic theories apply internationally in markets such as the European Union. Chapters open with illustrative vignettes, and include "Consumer Economics in Action" boxes, Key Terms and Concepts checklists, Study Questions and Problems, and Self-Tests. An online Instructor's Manual and test bank is available for professors who adopt the text, and a separate Study Guide to the 5th Edition is also available for classroom adoption or individual student purchase.
