マーケティング研究の基礎知識 Essential Knowledge for Research in Marketing

マーケティング研究の基礎知識<br>Essential Knowledge for Research in Marketing

マーケティング研究の基礎知識
Essential Knowledge for Research in Marketing

Woodside, Arch G./ Armstrong, Jon Scott/ Zaltman, Gerald

SAGE Publications Inc（2008/02発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 300 p.
言語 ENG
商品コード 9780761926993
DDC分類 658.83

基本説明

Provides some initial guidance on what to read to those new to the field.

Full Description

"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.