ツーリズムとブランド都市：アジア３都市の比較 Tourism and the Branded City : Film and Identity on the Pacific Rim

Donald, Stephanie Hemelryk/ Gammack, John G.

Routledge（2007/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 234 p.
• 言語 ENG
• 商品コード 9780754648291
• DDC分類 910.688

基本説明

Comparing Sydney, Hong Kong and Shanghai.

Full Description

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Contents

Introduction An Argument for the Cinematic City; Chapter 1 A Discussion of Method; Chapter 2 Branding the City; Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong); Chapter 4 Flatlands Revisited; Chapter 5 Chromatic Contours; Chapter 6 Shanghai: World City?; Chapter 7 The Future of City Branding;