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基本説明
Considering the museological and memorialising imperatives behind the formation of the war publicity collection at the Imperial War Museum, this book provides iconographical analysis of the British government recruiting, War Loan and charity campaigns; a comparative analysis of European poster design and the visual contribution of the poster.
Full Description
This book makes a critical and historical analysis of the public information poster and its graphic derivatives in Britain and Europe during the First World War. Governments need public support in time of war. The First World War was the first international conflict to see the launch of major publicity campaigns designed to maintain public support for national needs and government policies. What we now know as spin has its origins in the phenomenon. Then, as now, the press, photography and film played an important role, but in the early 20th century there was no radio, television or internet and the most publicly visible advertising medium was the poster. Considering the museological and memorialising imperatives behind the formation of the war publicity collection at the Imperial War Museum, this fascinating book goes on to provide constitutional and iconographical analyses of the British Government recruiting, War Loan and charity campaigns; the effect of the inroads of the poster into important public and symbolic spaces; a comparative analysis of European poster design and the visual contribution of the poster through style and iconography to languages of 'imagined communities'; and the construction of the individual subject. The book will be of interest to design historians, historians and readers involved with the study of communication arts, publicity, advertising and visual culture at every level. -- .
Contents
Acknowledgements List of Illustrations Introduction Chapter 1. War Publicity, Posters and the Imperial War Museum Chapter 2. Meaning and the Poster 1.The Recruiting Campaigns in Britain and the Empire Chapter 3. Meaning and the poster 2. War Loans and Charity Campaigns in Britain Chapter 4. Outdoor Advertising and the Symbolic Ownership of SpaceChapter 5. Advertising, Publicity and Propaganda in the First World WarChapter 6. Poster Design in France, Germany and Austria-HungaryConclusionShort Bibliography -- .
