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基本説明
Leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth.
Full Description
To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some strategies work better than others? In The Search for Organic Growth, leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth. All businesses go through life cycles, and momentum can be created in many ways from new products and market extensions, to add-ons and enhancements. The book also answers crucial questions such as how to keep customers happy during periods of change, how to foster an entrepreneurial environment and satisfy individual potentials, and how to turn the immense short-term revenue pressures of a push towards growth to your advantage. A lively resource for business school faculty, MBAs and executives, this book is ideal for any reader interested in connections between latest business thought and practice.
Contents
1. The challenge of organic growth Robert Kazanjian, Edward Hess and Robert Drazin; 2. Profitable growth at Siemens Medical Solutions Eric Reinhart; 3. UPS: Brown's organic growth Edward D. Hess; 4. Execution: making growth happen at the home depot Tom Taylor; 5. SYSCO: how SYSCO achieved 34 years of continued growth Edward D. Hess; 6. Strategic position, organic growth, and financial performance William F. Joyce; 7. Defining and measuring organic growth Edward D. Hess; 8. The make or buy growth decision: strategic entrepreneurship versus acquisitions Michael Hitt, R. Duane Ireland and Christopher S. Tuggle; 9. The misunderstood role of the middle manager in driving successful growth programs Rita McGrath; 10. Organic growth through internal corporate ventures Philip Anderson; 11. Linking customer management efforts to growth and profitability Doug Bowman and Das Narayandas; 12. Harnessing knowledge resources for increasing returns: scalable structuration at Infosys Technologies Raghu Garud, Arun Kumaraswamy and V. Sambamurthy; 13. Stay tuned: knowledge brokering via inter-firm collaboration in satellite radio Chad Navis and Mary Ann Glynn; 14. New directions for the study of organizational group Robert Drazin and Robert Kazanjian.
