The Evolution of Presidential Polling


The Evolution of Presidential Polling

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  • 製本 Hardcover:ハードカバー版/ページ数 218 p.
  • 言語 ENG
  • 商品コード 9780521816809
  • DDC分類 324


Explains how presidential polling evolved as presidents sought to gain autonomy from the institutions that measure public opinion by conducting their own polls.

Full Description

The Evolution of Presidential Polling is a book about presidential power and autonomy. Since Roosevelt, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. Professor Eisinger contends that because presidents do not trust institutions such as Congress, the media and political parties - all of which also gauge public opinion - they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.

Table of Contents

List of Illustrations                              vi
Acknowledgments vii
1 Seeking Autonomy: The Origins and Growth of 1 (20)
Presidential Polling
2 Planting the Seeds of Presidential Polling 21 (14)
3 Checks and Imbalances: Congress and 35 (17)
Presidential Polling
4 Dodging the Hill: Presidential Polling in 52 (22)
the Post-Eisenhower Years
5 Take the Money and Poll: Parties and the 74 (31)
Public Opinion Presidency
6 The Media Are Not the Messengers 105(31)
7 Counting the People: The Evolution of 136(11)
Quantification and Its Effects on
Presidential Polling
8 White House Polling in the Post-Watergate 147(26)
coauthored with Andrew Zahler
9 Presidential Polling in the Post-Reagan 173(18)
Era: Consequences and Implications of
Presidential Polling
Bibliography 191(18)
Index 209