ニューメディアを用いた政治キャンペーンと管理される市民 New Media Campaigns and the Managed Citizen (Communication, Society and Politics)

Howard, Philip N.

Cambridge University Press（2005/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 288 p.
• 言語 ENG
• 商品コード 9780521612272
• DDC分類 324.730973

基本説明

Gives an insider's view of how information technology is used in political campaigns.

Full Description

The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.

Contents

Introduction: the hypermedia campaign; 1. Political communication and information technology; 2. Producing the hypermedia campaign; 3. Learning politics from the hypermedia campaign; 4. Organizational communication in the hypermedia campaign; 5. Managed citizenship and information technology; Appendix: Method notes on studying information technology and political communication.