Anytime, Anywhere : Entrepreneurship and the Creation of a Wireless World （Reissue）

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Anytime, Anywhere : Entrepreneurship and the Creation of a Wireless World （Reissue）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 310 p.
  • 言語 ENG,ENG
  • 商品コード 9780521398565
  • DDC分類 973

Full Description


Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest-growing companies on the planet. This book tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatisation swept the globe, Ginn and his team at Air Touch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of Air Touch with Vodafone in 1999, and Vodafone with Mannesmann in Europe in 2000 created the largest wireless business in the world. Vodafone also formed a joint venture with Bell Atlantic to create the largest wireless company in America.

Table of Contents

Acknowledgments                                    vii
    1 The Race                                     1  (11)
    2 Bell-heads                                   12 (11)
    3 Birth of a Wireless World                    23 (11)
    4 Innovation amid Regulatory Chaos             34 (7)
    5 California Miseries                          41 (11)
    6 Can They Be Entrepreneurs?                   52 (10)
    7 First Mover                                  62 (14)
    8 Breaking with the Past                       76 (5)
    9 Innocents Abroad                             81 (14)
    10 Crisis at Home                              95 (6)
    11 Margaret Thatcher's Revolution              101(7)
    12 Deconstructing Culture while                108(5)
    Reconstructing Leadership
    13 A Digital Home Run                          113(17)
    14 The Topaz Solution                          130(11)
    15 Riptides of Reform                          141(9)
    16 Air Touch                                   150(9)
    17 Competition from New Quarters               159(15)
    18 Battling Systems                            174(9)
    19 The Wireless Explosion                      183(12)
    20 Globalism Realized?                         195(5)
    21 A Surprising Long-Distance Call             200(14)
    22 Bidding for the Future of a Wireless        214(7)
    World
    23 The Meld                                    221(12)
    24 A Global Powerhouse                         233(13)
    25 The Wireless World                          246(17)
Notes                                              263(38)
Index                                              301