Bank Strategic Management and Marketing

Bank Strategic Management and Marketing

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  • 製本 Hardcover:ハードカバー版
  • 言語 ENG,ENG
  • 商品コード 9780471903833
  • DDC分類 332.1068

Full Description


Bank Strategic Management and Marketing Derek F. Channon Professor of Marketing International Banking Centre, Manchester Business School Manchester This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context. Developed over a number of years at the International Banking Centre at the Manchester Business School, the text provides practical information and unique guidelines to help bankers apply the concepts of marketing and strategic management specifically to the banking industry. Bank Strategic Management and Marketing is based on experience, and has been tried and tested throughout the world. It will provide an invaluable contribution to the area of management education for banking in a time of rapid change. An accompanying book of case studies is also available. Contents PrefaceIntroductionBank Strategic PlanningImplementing Strategic Planning SuccessfullyCompetitor AnalysisPurchasing Financial ServicesPlanning Corporate Account StrategyProduct Range and Development StrategyBank Pricing StrategyDelivery System StrategyCommunications StrategyBank Organization StructureIndex

Table of Contents

  Changing Pattern of Bank Strategy.
Bank Strategic Planning.
Implementing Strategic Planning Successfully.
Competitor Analysis.
Purchasing Financial Services.
Planning Account Strategy.
Product Range and Development Strategy.
Bank Organisation Structure.
Case Studies.
Index.